![ProEXR File Description=Attributes=channels (chlist)compression (compression): Zip16dataWindow (box2i): [0, 0, 7999, 7999]displayWindow (box2i): [0, 0, 7999, 7999]lineOrder (lineOrder): Increasing YpixelAspectRatio (float): 1screenWindowCenter (v2f)](https://images.squarespace-cdn.com/content/v1/516b3e2ae4b0e454d77618ed/1665643732872-E9NZZS0WYBWL1698ZF0X/Aerogard-Plantbase_CGI.jpg)
Agency: Havas Australia
Client: Aerogard
Media: Digital & Print
Approach: Full CGI
We were approached by the Havas Australia Agency to help create the key visual to launch a range of 100% plant based active ingredient, Home Insect Killers for their client Aerogard. This image would hero the products (and dead nasty bugs) surrounded in a lush, light filled, full plant and garden environment – emphasizing to viewers its unique plant based properties. This key visual then leading the way to be used across a variety of digital and print media.
Taking a full CGI approach to landscape, meant we had complete control of the sunlight, of every leaf, every flower position and detail, all without having to touch a single cockroach. To composite this scene in a real life setting can be quite problematic and often leaves you with a very small window for shooting to catch the correct light. Even composing the custom built 3D model of the products in CGI allowed for pre-production and seamless timing to launch.